2021 Fierce New Product Planning Summit and Launch Readiness for Medical Affairs & Communications Teams Summit Presentations

Please check back for updates as we confirm permission from the presenters to share their presentations.

• General Sessions
  • Integrating Market Access for the Launch of New Products: Changing the Focus from Registration to Patient Access
    • Presented By: Debbie Drane, Senior Vice President Global Commercial Development and TA Strategy, CSL Behring
       
  • Never Too Early: Key Strategies for Successful Lifecycle Management Planning
    • Presented By: Aaron Davis, Senior Managing Director, Value, Access & Medical, Syneos Health and Tony Lanzone, Senior Managing Director, Value, Access & Medical, Syneos Health

• New Product Planning
  • Attracting and Retaining Talent Post Covid-19
    • Presented By: Avi Kogan, Senior Director, New Product Commercialization, Alnylam Pharmaceuticals
       
  • Best Practices for New Product Planning Launch Strategy and Execution – Strategic, Behavioral & Cultural Considerations
    • Presented By: Steven Closter, VP, Worldwide Commercialization Planning and Launch Excellence, Sunovion
       
  • Examining the Impact of COVID-19 on New Product Planning: Challenges and Opportunities
    • Presented By:  Vineet Bhambhani, Director, Late-Stage Pipeline Assets - Global Product Strategy & Commercialization, Biogen and Paul Bogorad, Partner, Putnam Associates
       
  • Maximizing Product Value with Robust Transitions from New Product Planning to Global Launch Teams
    • Presented By: Hani Houshyar, VP, Head of Pipeline Product Development & Commercialization, Biogen
       
  • The Use of Real-World Evidence to Enhance the Value Proposition of New Products
    • Presented By: Shoshana Reshef, PhD, MPH, MA, Director, Global Epidemiology & RWE, Teva Pharmaceuticals

• Launch Readiness for Medical Affairs & Communications Teams
  • Are you Ready for Takeoff? Launch Readiness for Medical Affairs
    • Presented By: Hannah Cummings, Medical Director, Pipeline Lead (CNS and Oncology Franchises), Alkermes
       
  • Medical Affairs Journey to Digital Transformation
    • Presented By: Deborah Braccia, PhD, MPA, Head of Global Medical Affairs Excellence, Kyowa Kirin and Francis Fitzgerald, Senior Director - Digital, Commercial and Medical Affairs IT, Kyowa Kirin
       
  • Opportunities for MSLs to Deliver Value and Provide Key Insights to the Organization in the Pre-Launch Phase
    • Presented By: Sanaz Cardoza, Senior Director, INOmax and Regenerative Medicine MSL Teams, Mallinckrodt Pharmaceuticals
       
  • Product Launch Support from a Medical Affairs Family of Functions
    • Presented By: Todd Brackins, Director, Scientific Training and Development, Medical Affairs, Alkermes and Timothy Fish, Senior Director, Medical Information, Scientific Training, Knowledge Management, Alkermes 
       
  • Shaping Pipeline Efforts through Medical Affairs Strategy
    • Presented By: Ioannis Petrakis, Senior Director and Global Medical Unit Head, New Programs Gastrenterology, Takeda