Digital Pharma Week

 July 13–15, 2020    Free Virtual Event

Register Today Group

BROUGHT TO YOU BY

Digital Pharma Logo

AND

DH4P Logo

From the team behind the world’s largest digital marketing event for life science professionals, we bring you this
FREE virtual event providing three days of networking and education. 

As commercialization efforts evolve in these unprecedented times, this event will explore how life science organizations are leading digital transformations and adapting omnichannel marketing strategies, and how non-traditional players and pharma can partner to provide additional value to customers. 

Each day will be dedicated to addressing the unique challenges digital marketers face on a regional and global level, as well as examining how digital health tools can improve engagement with physicians and patients in new ways. 

July 13

Monday, July 13
Digital Pharma Day

 

1:00PM EST
Case Study: The Process of a 100% Digital Product Launch  

 

1:40PM EST
Digital Engagement Strategies to Improve HCP Relationships

 

2:20PM EST
Using Analytics to Create Better Content That Increases Audience Engagement


3:00PM EST

Panel: Manage Digital Media While Continually Improving Omnichannel Performance

July 14

Tuesday, July 14
Digital Pharma Europe Day

 

8:00AM EST
What Does Being “Data-Driven” Really Mean?

 

8:40AM EST
Prepare and Execute a Digital Transformation and Tying This to Commercial Strategy
 

 

9:20AM EST
Marketing Considerations Throughout Various Countries that Align with your Organization's Expectations

 

July 15

Wednesday, July 15
Digital Health For Pharma Day

 

10:00AM EST
Evolution Road Keynote: The World Has Changed, Now What? – How Life Science Teams Should Leverage Digital Health to Solve Their Commercial Challenges in the “New Normal” 

 

10:15AM EST
Fireside Chat: Utilize Digital Health Tools to Identify and Address Important Gaps in Care Across Populations

 

11:00AM EST
Panel: Leverage Telehealth Partnerships to Enhance the Value Proposition of Life Science Brands

 

Register For This Free Event Group

AGENDA
MONDAY, JULY 13

1:00PM-1:40PM
Case Study: The Process of a 100% Digital Product Launch     

  • Discover how digital capabilities can improve how you develop your launch strategy and connect with your target market
  • Understanding the power of flexible, tailored digital content and how it is critical to the success of your launch marketing efforts
  • Leverage digital to facilitate relationships among potential customers
Jafar

Michael Jafar
Chief Marketing Officer
EVOLUS

1:40PM-2:20PM
Digital Engagement Strategies to Improve HCP Relationships   

  • Uncover the best tools and channels to communicate with HCPs
  • Create a journey that is informative, focused in order to be mindful of their time
  • Align marketing and sales communication into an omnichannel customer centric experience

2:20PM-3:00PM
Using Analytics to Create Better Content That Increases Audience Engagement

  • Hear about applying analytics to content creation, curation and channel management
  • Discuss the importance of balancing and aligning business priorities and audience interests … and balancing analytics and instinct
  • Learn about positioning and communicating analytics in the corporate setting for maximum benefit
Libbey

Bob Libbey
Vice President of Corporate Content & Channels
Bristol-Myers Squibb

AGENDA
TUESDAY, JULY 14

8:00AM-8:40AM
What Does Being “Data-Driven” Really Mean?   

Pilkowski

Simon Pilkowski
Global Lead Digital Performance Management
Boehringer Ingelheim

8:40AM-9:20AM
Prepare and Execute a Digital Transformation and Tying This to Commercial Strategy

Lorenzo

Lorenzo Anti
Commercial Strategy Lead, Oncology
Pfizer, Italy

9:20AM-10:00AM
Marketing Considerations Throughout Various Countries that Align with your Organization's Expectations

Sandy

Sandy Donaldson
Head of Global Omnichannel Operations
UCB

AGENDA
WEDNESDAY, JULY 15

10:00AM-10:15AM
Evolution Road Keynote: The World Has Changed, Now What? – How Life Science Teams Should Leverage Digital Health to Solve Their Commercial Challenges in the “New Normal” 

Brooks

Larry Brooks
Principal, Digital Health Practice Lead
Evolution Road

10:15AM-11:10AM
Fireside Chat: Utilize Digital Health Tools to Identify and Address Important Gaps in Care Across Populations

  • Discuss a pharma strategy to identify and address gaps in care across a population
  • Share how digital health is being applied to the Merck vaccine portfolio
  • Discuss best practices and key capabilities in implementing digital health that can be applied across pharma
Alvaro

INTERVIEWER
Alvaro Luna
Associate Principal, Digital Health Practice
EVOLUTION ROAD

Interviewee

INTERVIEWEE
Bryan Mallitz
Director, Digital Health and Innovation
MERCK VACCINES

11:00AM-11:45AM
Panel: Leverage Telehealth Partnerships to Enhance the Value Proposition of Life Science Brands

  • Explore how pharma companies can leverage telehealth to drive their overall value proposition
  • Learn about pharma applications of telehealth solutions that go beyond virtual video visits
  • Gain expert insight on whether telehealth will be part of our new normal and if it is likely to significantly impact the pharma commercial model
Sharon

Sharon DeBacco
Vice President, Product Promotion & Communication
Ironwood

Sponsoring Organizations

Contributing Sponsors

Doximity
Healthprize
Packhealth
TI Health
Truveris