Digital Pharma Week

From the team behind the world’s largest digital marketing event for life science professionals, we bring you this
FREE virtual event providing three days of networking and education. 

As commercialization efforts evolve in these unprecedented times, this event will explore how life science organizations are leading digital transformations and adapting omnichannel marketing strategies, and how non-traditional players and pharma can partner to provide additional value to customers. 

Each day will be dedicated to addressing the unique challenges digital marketers face on a regional and global level, as well as examining how digital health tools can improve engagement with physicians and patients in new ways. 

AGENDA
MONDAY, JULY 13

1:00PM-1:30PM
Case Study: The Process of a 100% Digital Product Launch     

• Discover how digital capabilities can improve how you develop your launch strategy and connect with your target market
• Understanding the power of flexible, tailored digital content and how it is critical to the success of your launch marketing efforts
• Leverage digital to facilitate relationships among potential customers

1:40PM-2:10PM
Using Analytics to Create Better Content That Increases Audience Engagement

• Hear about applying analytics to content creation, curation and channel management
• Discuss the importance of balancing and aligning business priorities and audience interests … and balancing analytics and instinct
• Learn about positioning and communicating analytics in the corporate setting for maximum benefit

2:20PM-2:50PM
Fireside Chat: Digital Engagement Strategies to Improve HCP Relationships   

• Uncover the best tools and channels to communicate with HCPs
• Create a journey that is informative, focused in order to be mindful of their time
• Align marketing and sales communication into an omnichannel customer centric experience

AGENDA
TUESDAY, JULY 14

8:00AM-8:30AM
What Does Being “Data-Driven” Really Mean?   

8:40AM-9:10AM
Prepare and Execute a Digital Transformation and Tying This to Commercial Strategy

9:20AM-9:50AM
Marketing Considerations Throughout Various Countries that Align with your Organization's Expectations

AGENDA
WEDNESDAY, JULY 15

10:00AM-10:15AM
Evolution Road Keynote: The World Has Changed, Now What? – How Life Science Teams Should Leverage Digital Health to Solve Their Commercial Challenges in the “New Normal” 

10:15AM-10:45AM
Fireside Chat: Utilize Digital Health Tools to Identify and Address Important Gaps in Care Across Populations

• Discuss a pharma strategy to identify and address gaps in care across a population
• Share how digital health is being applied to the Merck vaccine portfolio
• Discuss best practices and key capabilities in implementing digital health that can be applied across pharma

11:00AM-11:45AM
Leverage Telehealth Partnerships to Enhance the Value Proposition of Life Science Brands

• Explore how pharma companies can leverage telehealth to drive their overall value proposition
• Learn about pharma applications of telehealth solutions that go beyond virtual video visits
• Gain expert insight on whether telehealth will be part of our new normal and if it is likely to significantly impact the pharma commercial model

Sponsoring Organizations